Sから始まるブランディング | 2016

CI | VI | BI

Client | さいとう整形外科
Direction | Yukimasa Hirota

The client request was for a simple, yet compelling new logo for its orthopedic clinic. With that in mind, I designed a logo of blue and red, the two most popular colors in Japanese orthopedic clinics. As well, I sought to create a design that mirrored the orthopedic objective of healing and body harmony. The final logo incorporates two harmonious shapes with the letter ‘S’ running between them, creating a striking and memorable new visual for the clinic.